One CMS-driven travel portal for a multi-brand destination management group
The challenge
A travel group running a B2B destination management business, a corporate offsite business and a leisure tours and packages brand had each on its own website, edited by developers. Publishing a new destination or package meant raising a ticket and waiting, content looked different from brand to brand, and enquiries arrived by email with no consistent structure.
Our approach
We built a single travel portal on a content management system designed for travel: destinations, packages, itineraries, inclusions, venues and activities as structured content, not free-text pages. Each brand got its own look from shared components, the marketing and operations teams got role-based editing with preview and approval, and every enquiry form captured structured details and routed to the right team.
- Let marketing and operations teams publish and update packages without developer involvement
- Gave all three brands a consistent look and structure from one shared set of components
- Turned free-text email enquiries into structured requests routed to the right team
- Made launching a new destination page a content task rather than a development project
Facing something similar in travel & hospitality?
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